Below is the process book for this piece! In order to properly convey The American Heart Association, I thoroughly researched their brand by accessing their website and reading through their branding identity!
American Heart Association PSA
this is a public service announcement created for the American Heart Association. This project had to feature kinetic type as one of the main elements! I wanted to focus on the conversation that a 911 operator may have with someone who is having a heart attack. This video has no voice-over, as I wanted to audience to be put in the shoes of the 911 operator and the dispatcher.
